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Ask the designer: 5 answers by Karoline Fesser

For the launch of the new Hide Pedestal, we asked the designer, Karoline Fesser, five questions about design and designing.

Karoline Fesser

What does good design mean to you?

For me, good design has a lot to do with emotions. It has to be touching. At the same time, it can be super functional. As simple as a metal pencil sharpener: I know exactly what it is good for and very likely it’s going to be with me all my life, because it's made properly, and there is not much on it that could break. If I like a thing, then I take care of it and if it breaks, I fix it. I do not like how countless things are thoughtlessly bought, used for a short time, and then to be thrown away carelessly. I like the slow, deliberate design, that appreciates humans and the environment. Design is good when it really makes sense.

How do you start your design process/where do you find inspiration or ideas?

My ideas arise in everyday life. I study my surrounding, I see how things work or feel and if I find a topic particularly exciting, I start thinking about it more. Eventually, I start to sketch, both in pictures and in words. Take the All Wood Stool as an example: It pays homage to the typical anonymous workshop stool. Originally, I was interested in making it entirely out of aluminum. In the implementation, however, wood seemed to be much more suitable because its volume allows the product to have solid curves. Without the material detour, the All Wood Stool Rocket Variant probably would never be realized.

Image from behind the scenes of asking the designer: 5 answers by Karoline Fesser.

What was your initial thought or idea when you started sketching for the Hide Table Family?

Hide’s design is about the open/close and the space in between. From one side, the object acts as a solid voluminous body., but if you turn it around, its flatness opens up and reveals space. At the very beginning, I thought of bent wood as a material, but later in the process, I felt that this was not simple enough and I wanted a product that was super logical. My boyfriend is a metalworker, so we made a prototype of sheet steel, powder-coated in rust-red, just as it is now produced by Hem. The higher variant came later. It's a logical continuation and makes the product even more versatile and adaptable to many types of rooms.

What makes the collaboration with Hem special to you?

As a brand, Hem is still young and tackles the design world in a new way. I love how Hem goes its own way and does not compete with all the companies out there. The products are independent, and I can identify with that very well. It makes me proud to be a part of it.

If you could pick one favorite product from the Hem collection,
which one would it be and why? 

I'm a big fan of the Last Stool by Max Lamb. It is super functional and at the same time poetic. It’s fantastic how you can understand the manufacturing process of the object.

Shop Hide Side Table and Pedestal

Hide Pedestal, Signal Black
Hide Pedestal, Signal Black
  • +4
HidePedestal, Signal Black
447 €
Hide Side Table, Light Ivory
Hide Side Table, Light Ivory
  • +4
HideSide Table, Light Ivory
325 €
Hide Pedestal, Red Brown
Hide Pedestal, Red Brown
  • +4
HidePedestal, Red Brown
447 €
Hide Side Table, Ultramarine
Hide Side Table, Ultramarine
  • +4
HideSide Table, Ultramarine
325 €
Hide Pedestal, Pure Orange
Hide Pedestal, Pure Orange
  • +4
HidePedestal, Pure Orange
447 €
Hide Side Table, Pure Green
Hide Side Table, Pure Green
  • +4
HideSide Table, Pure Green
325 €
Hide Pedestal, Sulfur Yellow
Hide Pedestal, Sulfur Yellow
  • +4
HidePedestal, Sulfur Yellow
447 €
Hide Side Table, Light Pink
Hide Side Table, Light Pink
  • +4
HideSide Table, Light Pink
325 €