Hem San Francisco pop-up shop
On Saturday, November 2nd, we opened the doors of our first retail space in San Francisco. Located in the vibrant shopping district of Hayes Valley, the temporary Pop-Up Shop is open until December 2nd. It showcases a selection of Hem’s furniture, lighting, and accessories in a space conceptualized by designer Jonathan Olivares.
Photography: Daniele Ansidei
“As one of the premier global direct-to-consumer design brands, we’ve had our sights set on doing a pop-up in San Francisco for some time. Not only is it the birthplace of brands defining our generation, but it is home to a significant portion of our customer base,” says CEO and Founder Petrus Palmér.
The Pop-Up Shop features a selection of key Hem pieces: Palo and Kumo Sofa families, the Alle and Bookmatch tables, as well as the recently launched products: Bon Poufs in the new Honey shade and Udon Upholstered Chair. A number of accessories, including cushions, throws, and decorative objects, are displayed on black Lift Shelves located throughout the space.
The furniture collection is shown within an architectural context established by a series of room dividers designed by Olivares and inspired by the city’s iconic surf and skate culture. The room dividers were made by legendary surfboard shapers Scott Anderson and Skip Engblom using production processes and colorways especially developed by them. The shop signage is a further tie to local visual culture, painted by a local sign painter in a hand style that draws from San Francisco graffiti and sign-painting.